Healthcare Data Management Names James Earle Ross As Vice President of Sales

KING OF PRUSSIA , PA (May 19, 2008) — Healthcare Data Management, Inc. (HDM), the leading provider of fully-integrated benefits and financial analysis solutions for employers with self-insured health plans, today announced the appointment of James Earle Ross to Vice President of Sales. At HDM, Ross will apply his knowledge in employee benefits human resources to drive sales activities, develop key accounts, and oversee HDM’s markets in the Eastern regions of the United States. Ross’ experience, combined with recently appointed Carol Plymale Martin Vice Presidents of Sales, Western Region, will provide HDM with the ability to provide significant value to clients.

“Ross is a seasoned industry professional with extensive experience in employee benefits. His knowledge, experience, keen insights, and clear understanding of the dynamics of providers and employers’ financial needs will give him a great advantage and make him a very valuable addition to the HDM senior management team,” said Jim Herrington, HDM’s Chief Marketing Officer. “His knowledge and skill set will also be a tremendous asset as HDM aggressively sells and delivers BenefitsWatch to clients.”

Prior to HDM, Ross held senior key sales roles with providers of health benefit plans. Most recently, Ross was Vice President, Behavioral Health Solution Sales for UnitedHealth Group and accountable for the sales of behavioral health products to the external payer market, including independent Health Plans, TPAs and other payer sources. Prior to this role, he was Strategic Client Executive with a venture-capital backed consumer-focused health plan leading grow to 106 clients and just under 500,000 member lives. Ross also held various successful sales positions with CIGNA Healthcare, CIGNA Behavioral Health, and Intracorp — marketing products to corporations ranging up to 150,000 employee lives — and with Doctors Health Plan and Aetna Life and Casualty.

“This is a great opportunity at HDM for me. I am especially looking forward to joining the company during this period of their accelerated growth,” said Ross. “HDM has the right approach with its health benefits auditing and the right expense management solutions for self-insured employers. I am eager to produce great results and contribute to HDM’s continual success.”

Ross holds an MA in Psychology from the University of North Carolina at Greensboro. He graduated from Utica College of Syracuse University with a Bachelor of Arts degree, Cum Laude, in Psychology and English. Another accolade includes completing Certified Employee Benefit Specialist courses.

About HDM
Founded in 1992, Healthcare Data Management, Inc. (HDM) is a proven market leader in providing fully-integrated benefits analysis and financial reporting solutions specifically designed to reduce cost, manage risk and comply with Sarbanes-Oxley requirements to many of America’s leading employer groups with self-insured health plans, including Fortune 500 companies, government agencies, and labor groups. HDM offers employers a partnership in healthcare expense management and provides pioneering solutions customized by the employer’s data, procedures, and contracts. Solutions offered include BenefitsAudit, an electronic analysis that determines whether administrators are accurately adhering to their contractual obligations, benefit plan designs and financial agreements with providers, and BenefitsWatch, a robust analytical tool that generates vital information to successfully manage costs and risks in all areas of employee health benefits, including medical, dental, and prescription drugs. For more company information, call 800-859-51190 or visit www.hdminc.com.

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